All Of Our Workbooks
Grow your business to the size and profitability you want.
These workbooks help you--the owner of a growing businesses—tackle the challenges that make it hard to keep growing. They contain single topic, sharp focus, self-guided exercises, and templates to help you apply key growth and management ideas to your business. This set of tools can help you grow your business to the size and profitability you want.
"For owners with a crew of employees and also 1-person businesses."
Marketing Mastery
A Program for Growing Your Business
Sell your best work to more customers, at a higher profit, without driving yourself crazy.® These exercises target companies that are beyond the start-up phase but need their marketing to take them to the next level.
#1
Grow Your Business without Driving Yourself Crazy
5 elements needed to overcome any barrier to growth
For owners of small businesses who find that the way they run their business is getting in the way of its growth. Identify your barriers to growth, profitability, and ease of operation—and use these tools and exercises to overcome them.
#3
Small Business Success Plan
Create a practical plan of action for the coming year.
Questions and exercises to help you think through every part of your business—Goals, Strategies, Activities, Spending Plan, and Key Challenges. Includes a brief Action Plan template that you can easily track. Our members do this every year.
#4
Promote Yourself to CEO
Upgrade your management style to take your company where you want to go.
Polish the skills and capabilities you need to boost your growth, profitability, and ease of operation. These exercises will help you upgrade your management style, management practices, and management structure.
#5
Recapture Your Time
Don’t just save your time—invest it!
“I don’t have enough hours in the day!” say many business owners. Lack of time ranks far above lack of money as a barrier to growth. Your can borrow money, but your hours are fixed. These exercises take you through the four stages of time use: Triage your time. Manage your time. Use your time strategically. Leverage your time.
#6
Boost Profit & Cash Flow
Count the cash. Insist on profit.
You are in business to make a profit. You have other reasons as well, but none can be realized if you’re not profitable. So getting the best financial performance is critical to achieving your business goals. This workbook teaches you simple tools often overlooked in financial courses.
#7
Coming soon
Finding and Keeping Good Employees
How to “Hire Smart,” so you don’t have to “Manage Tough”
A strong team of employees is core to taking your business where you want it to go. This workbook details how to make sure you hire the best team, have them work productively together, and stay with you.
#8
Coming Soon
Employer Assertiveness Training
Creating a workplace that is firm, fair, and consistent
Good employees are hard to find and keep. It is your job to create a work environment in which they are on track, on time, and on their best game.
#9
Coming Soon
Pay Yourself First
Link your marketing, finances, and paycheck— to pay you what you want and need.
What is your desired paycheck? How big must your business be to pay you that much? How many customers, and how much marketing will you need to get that? These exercises take you step-by-step to calculate the answers to these questions.
This workbook is particularly valuable for smaller businesses and solopreneurs.
#10
Coming Soon
Get the Secret Knowledge Out of Your Head
Good systems and procedures are the springboard to growth.
Turn “seat-of-the-pants management" and the things that "only you can do" into systems and procedures, so that you can hand them off to others—and focus on your growth, profitability, and ease of operation.
#11
Coming Soon
How to Introduce Change to Your Employees
Think it through, build support, deal with resistance.
When you need to make changes in the way you do things, you want those who are going to be affected by it to be enthusiastic and embrace it, rather than resistant.
This workbook shows you how to bring about needed change—large or small— in your company, with a minimum of resistance and back-sliding.
#12
Coming Soon
Inner Game of Business Growth
How is the way you run your business a barrier to your growth, profitability, and ease of operation?
You are the biggest asset of your business, and perhaps the biggest bottleneck as well.
Learn why some businesses grow rapidly while others struggle for growth and profitability, and how to master these limitations.
This workbook describes a “mindset for growth” and gives you exercises and other aids to help you explore these for yourself.
#13
Coming Soon
Build a Culture of Growth
How You and Your People Interact Must Support Your Company’s Growth
Does your business culture support your desired growth? Or are you stuck in a “culture of smallness?” This workbook contrasts culture of growth and smallness and shows how to instill a growth culture in your company.
Workbook #13 focuses on you personally; this one focuses on your company.
#14
Coming Soon
Coming soon
How to Thrive in Tough Times
Where to put your focus today, so that you thrive a year from now.
Small businesses go through tough periods--especially economic downturns! But what doesn’t kill you makes you stronger--if you take the right steps.
This workbook takes you through 12 lessons to help your business not just survive but thrive until the recovery gains momentum. You can apply these ideas to your business tomorrow.
#15
Coming Soon
How to Nurture Spiritual Values in Your Workplace
A guidebook for business owners, managers, and employees. And for business coaches.
A focus on the well-being of employees and the wider community. Going beyond purely profit-driven motives. Incorporating in your business operations ethical practices that align with a higher purpose or meaning.
#16
Coming Soon
Gold from Small Business
How to consult profitably with owner-run businesses
What sets small business owners apart from corporate managers and execs? The opportunities and benefits for consultants, and how to take advantage of them. Plus the challenges and how to deal with them.
This workbook shows you how to build a successful and lucrative practice working with owners of smaller companies--ranging from a few to a couple of hundred employees.
#17
Coming Soon
Cash Flow from Your Creativity
How consultants and professionals sell the fruits of their creativity many times over
As consultants and professionals, one of our prime assets is our creative problem-solving ability. We continually come up with one-time solutions for clients.
This workbook shows you how to boost your ROC (return on creativity) to create products and build ongoing revenue streams from your unique solutions. That is called leverage.
#18
Coming Soon
Innovate or Die!
How to thrive by staying ahead of the marketplace.
You must keep developing new offerings and marketing strategies to keep up with—and ahead of—your competition. But how does a small business owner, who’s working full-time running the company, carve out time to create and develop new things? And how disruptive must you be?
Here’s a step-by-step innovation program.
#19
Coming Soon
Harness the Power of the Group
How to build and lead a business owners’ forum. For consultants, coaches, and other professionals
You can add value to your clients—and add an extra revenue stream to your practice. I’ll show you how to lead ongoing groups of business owners, execs, or heads of non-profits. You can facilitate their goal setting and accountability, problem solving and brainstorming, and upgrading their management skills. This has been my core business for 30+ years.
#20
Coming Soon
